How Has Postpaid Churn Of The Major U.S. Wireless Carriers Trended In Recent Years?

Subscriber churn is one of the most closely watched metrics in the wireless industry, as it is a measure of a carrier’s customer retention and loyalty. It has become even more important in recent years, given that the scope for new customer additions is fairly limited in the saturating U.S. market. Below we take a look at how the postpaid churn figures of the four major U.S. carriers have trended over the last five years.